Blog Post For Personalised Jewellery Business The client wanted an SEO-optimised blog for their website, demonstrating an empathetic understanding of a customer’s questions before choosing a piece of personalised jewellery as a gift. The blog needed to communicate authenticity and knowledge and convey a friendly tone. H1 – How to choose the perfect jewellery gift. …
Landing Page Sample – Cheer Cheese The client wanted a landing page written to promote the Cheer Cheese, shredded range. The promotion was for the food service industry, and the target market was chefs. The client wanted the landing page to drive traffic to product pages to order. H1 – Reliably Delicious, Consistently Good, Conveniently …
A Portfolio of Case Studies The following is a selection of case studies written for clients as part of their marketing strategy. Please note that some are for American companies, so the spelling will be American. Please contact me if you have any questions, or to discuss your marketing or copywriting needs. Case Study for …
Should my business have a blog? Is A Business Blog Necessary? Are marketers just trying to sell you on the latest shiny thing, the new kid on the block, or might there be something to this business blog trend? You don’t want to spend time and money trying to keep up with the Amazons of …
Should My Business Have A Blog? 10 Reasons for, 3 Against Read More »
Why Brands Need a Style Guide *This Brand Style Guide is a brief outline and if you would like more help with this, please feel free to contact me and I will guide you through it 🙂 Brand defines what the organisation is, who it is for and what it does. All of this is …
Brand Style Guide – Why You Need One and What They Consist Of Read More »
Marketing offers, suggestions, deals, promises of increased sales…, probably bombard you daily. As a business owner, you know how important it is to communicate with your market, both existing and potential customers. But with so many ways to do so, how do you determine the most cost effective way to market your business? Here are …
Market Your Business Cost Effectively – 10 Tips to Save Time, Money and Resources Read More »
Why You Need to Invest in Considered Content. Words, words, words. The world is full of words! But here’s a question—when you read ‘Words, words, words’, what did it make you think of? For me, it was the song from ‘My Fair Lady’, ‘Show Me’. But I grew up on musicals and Julie Andrews. When …