Case Study – Blog Post

Marketing Case Study Blog Post
Marketing Case Study - Blog Post

Marketing Case Study - Blog Post

Marketing Case Study – Blog Post for Piano Tuition Website.

The client wanted content for his website that provided value for his clients, and also showed him as an authority in his field. 

We discussed topics that would help his clients and came up with a blog about overcoming performance anxiety. It is common for performers of all ages, and parents/guardians would find tips on how to help the young performer deal with this perfectly natural feeling, helpful.

When the link to the blog was posted on his social media page, it was shared, and comments commended him for the useful information provided.

Richard has received numerous compliments on his website from prospective clients who took a look before contacting him for lessons. The project was considered a success because it gave his audience value and established his authority in the field.

Here’s the Blog Post:

How Do I Help My Child Overcome Piano Performance Anxiety?

Months ago, your child enthusiastically agreed to take part in a piano concert. Suddenly, the big day arrives.

They have been practicing for weeks and know their pieces like they know their alphabet.

Grandparents are en route and your child’s outfit is laying on the bed, ready for them.

Seemingly out of nowhere, they no longer wish to play at the concert. There is outright refusal—perhaps nausea, tears and even a tantrum.

Does this scenario sound familiar?

It won’t for everyone. Some children are comfortable performing in front of people. Everyone is different, and it’s influenced by personality type and temperament. Studies reveal that those high in levels of perfectionism suffer greater performance anxiety. It may also come from a learned behaviour; for example, a prior unpleasant experience. However, if it’s something that you believe you would like to help your child manage, then read on.

First, let’s begin with what not to do. Avoid using phrases such as “Don’t worry” or “You’ll be fine”. You may have the best intentions here, but the words convey a lack of empathy and understanding; they imply a judgement that it’s wrong for your child to feel the way they do.

Instead, as much as possible, respond with empathy. For example, “I understand that you’re feeling scared/a little nervous/have some butterflies in your stomach” [tailor this to the age of the child]. If the child is old enough, have a conversation about anxiety. Explain that it is the fight-or-flight response and that it’s perfectly normal to feel that way. Discuss how your child feels and how these feelings are transient and manageable with strategies.

Help your child learn their best ways of managing their anxiety early. This might include strategies like deep breathing in through the nose and exhaling out through the mouth, perhaps even counting at the same time. Some children might even find comfort speaking to their stomach and telling themselves aloud that they can calm their nerves down.

If possible, don’t allow avoidance. You want to offer your child the opportunity to realise that anxious feelings are not fatal—that these feelings, once acknowledged, can be managed. Reinforcing avoidance strategies may generalise to other anxiety-provoking situations. But be careful not to push your child too much, or it may exacerbate the fear. As the parent, you are the best judge when finding that healthy balance between acknowledging anxiety and increasing fear.

Shift the focus onto the pleasure the playing will provide the audience, rather than what could go wrong with the performance. Try going for a little walk before the performance—a way of releasing some of that nervous energy. Also, if possible, host some mini concerts before the event, where your child can perform in front of family members. This is often a comfortable steppingstone.

A performance provides an opportunity to build resilience. It’s nearly impossible to get through life without facing a performance anxiety—whether it’s a job interview, exam, speech, etc. The more times your child successfully takes themselves a little out of their comfort zone, the more empowered and resilient they will become. It may take some time and understanding, but be sure to focus on the journey and not the outcome. Don’t forget to reward your child for facing their fears and make the event a happy memory—for example, you could go somewhere special together or do something fun after.

Anxiety isn’t an enjoyable feeling. There are reasons we all want to avoid it. Some of these are life preserving reasons. However, we have developed the tendency to fear situations which pose no real threat to our wellbeing and may be beneficial to us. Part of this benefit is learning to overcome our anxious feelings and the sense of empowerment this gives. If managed correctly with empathy, patience and understanding, you can help your young performer build a resilience which will aid them through many of life’s challenges.

Contact me if you would like content that connects with your audience.