Copywriting Sample -
Website Content Running Adventures

Copywriting Sample - Website Content Running Adventures

 

Copywriting sample – Website Content Running Adventures

The client engaged me to write website copy for her new running adventure tour business. Her tone of voice was captured in the copy, which also conveyed her passion for her new enterprise.

Home Page {Logo –  Running Adventures}

Header –  Running Adventures, Australia. Ph. Email.  Links {Home}{Contact} {About} {Tours}{Schedule}

{Heading} Join us for an epic trail-running adventure.

You’re here because, like us, you love to run.

You also love to travel, have fun, meet new people, and connect with the beauty of nature.

Running Adventures creates trail-running holidays for runners of all levels that take you to beautiful places, for an unforgettable experience. We take care of all the details so you can just focus on having an amazing adventure. Read on to find out more…

{The above section is Above the Fold on the Home Page (ie. What is on the screen before you start scrolling), then below is what you see when you keep scrolling down}

Let me ask,

When do you feel most alive?

If you answered

“When I’m outdoors, surrounded by the beauty of nature, conquering hills, picking my way over rocky tracks, gliding over dirt trails that wind their way through trees, soaring down hidden valleys, my feet carrying me on a journey of discovery.”.

“When I’m in the company of an awesome group of people who understand my passion for trail running and talk with the same excitement about the shared sights and experiences on the trail.”.

Well, you’ve come to the right place

Let us take you on an unforgettable running holiday and give you an experience that will stay with you forever.

{Heading} Why an organised tour?

Because

  • You’re busy, so we’ll save you the time and hassle of researching and organising the run for yourself.
  • You can relax and enjoy the journey, worry-free. We look after everything.
  • You’ll have fun! A social program is included in the tour.
  • You will meet fellow runners from all over the world and share running experiences.
  • The company of other passionate runners will be inspiring.
  • You can just focus on having a good time. We provide all the transport, accommodation, route planning, food…
  • This will be about your own personal growth. We take care of the rest.
  • You’ll be in a supportive and encouraging group.
  • There will be amazing sights and experiences.
  • Your individual needs will be catered to in our small groups.
  • You will have the time of your life!

{Heading} Why us?

Because of our promises to you:

  • You’ll never feel as though you are competing, or training—this is a holiday doing what you love, enjoying the trails and sights.
  • You will be in the company of people who share your passion for running.
  • We work hard to ensure that our impact on the environment is minimal—we organise environmentally sensitive travel.
  • Your ability doesn’t matter—we cater to every runner. Nobody gets left behind.
  • We guarantee a fun time.

Testimonial (When you have a testimonial, put one in quotes here)

{Heading} Concerns?

  • Do you need to be ultra-fit? No. Just able to run.
  • Do I need trail running experience? Yes and no. It will be easier if you have some off-road experience. We have a variety of tours, there’ll be an adventure for everyone
  • Can I walk some of it? Of Course. You run when you can and you walk when you choose to.
  • What if I can’t keep up? You don’t need to keep up with anyone. It’s your journey.
  • What’s the pace? Whatever you want it to be.

{Heading} What the tours include.

  • Route research, preparation, and finding.
  • Transfers for guests and luggage.
  • Some meals included (specific details on tour pages).
  • All information about the tour, tracks and itinerary.
  • A social program which includes sightseeing, visiting local producers, yoga or similar, guest speaker, massages (where possible and location dependent).

Testimonial (When you have a testimonial, put one in quotes here)

{Heading}Types of Tours we Offer

Guided

A guided trail run is for you if you enjoy the company of like-minded runners and a guide who will share their knowledge of the region and its history…

Self-Guided

A self-guided tour is designed for those who prefer to travel independently but would love the convenience of having all the details organised for them…

Tailor-Made Tour

The Tailor-Made Tour is for runners who have a dream of a running adventure holiday and would prefer to do it on a date that suits you, in the company of your choice.

Our Tours {Heading}

Australia has some of the most sensational, achievable, and rewarding trails anywhere in the world, and we want to share them with you…

Six Foot Track

A 3 day/2 night, 45km run from Katoomba to Jenolan Caves, passing through the beautiful Blue Mountains National Park and state forests. Join us on the historic Six Foot Track, taking in the breathtaking scenery, descending into the awe-inspiring Megalong Valley, and crossing the infamous Bowells Swing Bridge …{Link to tour page}

Great North Walk

The Great North Walk (GNW), Australia, is, in its entirety, a 250km trail connecting Sydney to downtown Newcastle. This incredible track takes you over a mix of trails, tracks, roads, and bridges, as diverse as the scenery you will enjoy on the route. Experience part of this famous track as you join us on a running adventure that will have you eager to come back for more…{Link to Tour Page}

{Heading} Who We Are

Hi, I’m Mirjam and I ‘run’ Running Adventures. This Company is my dream come true, and I would love to share it, and my passion for the outdoors, with you.

Spending time on beautiful trails, travelling, and running with like-minded people is what it’s all about. And for me, it doesn’t feel like work (although to ensure you have a great time, there is plenty of work going on behind the scenes).

It feels like fun. And this is what we want for our guests—to have fun while doing something you love, in places that will inspire you.

If you would like to know a little more about me, my background, and how my love affair with nature began, read on… {link to About Page}

Interested in joining us? Please get in touch and we can answer any of your questions.

{Heading} Contact Us (this is where all your contact us buttons should take the customer)

Contact Details and Submit Form

Below are separate pages that customers will navigate to from links or menu

About Us Page

Hi, I’m Mirjam and I ‘run’ Running Adventures. This Company is my dream come true, and I would love to share it, and my passion for the outdoors, with you.

Spending time on beautiful trails, travelling, and running with like-minded people is what it’s all about. And for me, it doesn’t feel like work (although to ensure you have a great time, there is plenty of work going on behind the scenes).

It feels like fun. And this is what we want for our guests—to have fun while doing something you love, in places that will inspire you.

I have always had a passion for the outdoors. I fell in love with the mountains when, as a young girl, my grandmother took me on a trip to Mount Rig in Switzerland. In my mid-twenties I decided I loved journeying up the mountains using my own legs to carry me (hiking, skiing, climbing and mountain biking) in preference to riding the cable car. The Black Forest and the Alps were two of my favourite places.

But it was here in Australia that I discovered trail running and instantly knew that this was for me.

Being in the mountains, in nature, trail running is my happy space. If you are here, I then you share my devotion to trail running.

And at the end of the day, well, you’ll probably find me talking about trail running, and planning the next adventure, all in good company while enjoying tasty food.

I have created this business to introduce to and share this amazing experience with as many fellow runners as possible, so that you may experience the high that comes after a day of running trails.

I enjoy helping, encouraging, and leading groups to places that I find inspiring. I have always found the trail running community to be a supportive group of people and I bring this culture to my trail running adventure tours.

My experience guiding training runs in the Blue Mountains has given me the skills to ensure that the groups have a safe, fun time. It also strengthened my dream of creating ‘Running Adventures’.

Now I can share the beauty of this sport, and nature, with you.

Let me take you on the trail running adventure of a lifetime.

My Qualifications:

  • NSW Athletics Running Coach
  • Cert III in Outdoor Leadership
  • Cert III in Tourism (currently undertaking)
  • Event Manager
  • Diploma in Business Management 

Tours Page

Six Foot Track

A 3 day/2 night, 45km run from Katoomba to Jenolan Caves, passing through the beautiful Blue Mountains National Park and state forests. Join us on the historic Six Foot Track, taking in the breath-taking scenery, descending into the awe-inspiring Megalong Valley, and crossing the infamous Bowells Swing Bridge.

The Six Foot Track follows an 1884 heritage horse track through rolling valley fields, rainforests, past wild rivers and cascading waterfalls. On this exhilarating adventure, you will be delighted by the changing landscapes and a variety of wildflowers (in spring).

The Blue Mountains National Park is a spectacular rugged piece of Australia, only a short drive from Sydney. On this challenging, yet incredible, journey of discovery, you will pass farms, a vineyard, and heritage sites. You will inhale the fresh mountain air, fragranced by the smell of eucalypts.

Crossing a unique swing bridge (that will have your heart pumping if the run doesn’t already), you will make your way through the Megalong Valley before arriving at the caves. Sharing this epic journey with a group of passionate runners and following in the early pioneers’ footsteps will be an unforgettable experience.

Here are all the details.

  • Only a 90-minute drive or train from Sydney.
  • 2 night’s accommodation—one in a comfortable lodge and the other in a hotel/motel.
  • Highlights include the beautiful Megalong Valley, the Bowells Swing Bridge and the Jenolan Caves.
  • Your luggage will be transported to the next location each day.
  • Enjoy the stunning scenery and the comfort of the lodge and pub at the end of your run.
  • We’ve chosen (why I have chosen Six foot track) und der Rest fuer die Katoomba Tage: an assortment of runs that best showcases the one million hectares of the majestic Blue Mountains National Park.

Itinerary

3 days of running, approximately 15-20km each day.

  • Day 1 – Katoomba to Eco Lodge – Today’s run will take us from Katoomba to Cox’s River, where we will enjoy a meal and stay at the Six Foot Track Lodge.
  • Day 2—Cox’s River to Black Range Campground—On the second day, we will run from Cox’s River to our accommodation at the accommodating Hampton Hotel/Motel.
  • Day 3—Black Range Campground to Jenolan Caves. The final leg of our journey takes us to our endpoint, the caves.

Inclusions:

  • Professional, knowledgeable, and passionate guide (s).
  • 1 night accommodation in a shared open cabin nestled amongst gum trees, and 1 night motel-style accommodation in a historic hotel.
  • 2 breakfasts, 2 dinners & those vital snacks for the run.
  • National Park entrance fees.
  • Transport by private minibus from Jenolan Caves to Katoomba.
  • Luggage transfers each day.
  • Heaps of fun!

Optional:

  • Cave tour on the last day (subject to availability).

Not Included

  • You will need to provide (or purchase) anything not mentioned in inclusions, e.g. Lunches, drinks, clothing, toiletries, running gear etc. (see mandatory gear) (please contact us if unsure what to bring).
  • Pre or after tour accommodation (please contact us if you’d like us to organise)

Great North Walk

The Great North Walk (GNW), Australia, is, in its entirety, a 250km trail connecting Sydney to downtown Newcastle. This incredible track takes you over a mix of trails, tracks, roads, and bridges, as diverse as the scenery you will enjoy on the route. Experience part of this famous track as you join us on a running adventure that will have you eager to come back for more.

The Great North Walk officially begins at the Obelisk in Macquarie Place, Sydney. On the first part of the track, you will pass through historic locations and view heritage homes as you make your way through the suburbs of Sydney before reaching bushland at Lane Cove River. Here you can explore mangroves, sandstone rock formations, and ridges which allow for views of the stunning valley. You then follow the beautiful Lane Cove River for a while as you leave the bustle of the city far behind.

The Benowie Track portion of the GNW traverses the Berowra Valley Regional Park, which contains fascinating evidence of its traditional owners in the form of rock carvings, axe-grinding marks, cave paintings and rock shelters.

As you ascend and descend the rolling hills that make up the trail, you will be rewarded with views of deep gorges, a variety of bridges, cascading waterfalls, and waterholes. The range of terrains ensures your feet will never get bored.

Gaze down upon serene National Parks and views of the Hawkesbury River and Berowra waters. You will emerge from mossy rainforests as you climb up ridges, home to drier eucalypt forests. Meet the local wildlife (grey kangaroos, echidnas, pademelons, large goannas), the variety of flora and fauna ensuring you remain entertained the entire trip.

The last section of the GNW boasts a stunning sea view; the beautiful beaches are a perfect way to end an incredible journey.

Come join us for part of this epic trail.

Here are all the details.

  • We start in Sydney where you can choose to either run or train.
  • 1 night’s accommodation—one night at the Nightcap at Pymble Hotel.
  • Highlights include the majestic Lane Cove River and fascinating Benowie Track.
  • Your luggage will be transported to the next location day.
  • Enjoy the stunning scenery and delicious gourmet food.
  • This portion of the Great Northern Walk showcases both the history and stunning landscapes of New South Wales.

Itinerary

2 days of running, approximately 30 km each day.

  • Day 1 – Sydney to Lane Cove National Park Headquarters, in Hornsby, where we will enjoy a meal and stay at the Nightcap at Pymble Hotel (optional).
  • Day 2 – Hornsby to Berowra Waters – the final leg of our epic journey where you will be transported to Berowra train station for your journey back home to Sydney. 

Inclusions:

  • Professional, knowledgeable, and passionate guide(s)
  • 1 breakfast, 1 dinner & those vital snacks for the run.
  • National Park entrance fees.
  • Transport by private minibus Berowra to the train station for your return journey to Sydney.
  • Luggage transfers each day
  • Heaps of fun!

Optional:

  • 1 night accommodation at the Nightcap at Pymble Hotel (optional, local adventurers might choose to head to their home for the night).

Not Included

  • You will need to provide (or purchase) anything not mentioned in inclusions, e.g. Lunches, drinks, clothing, toiletries, running gear etc. (see mandatory gear) (please contact us if unsure what to bring).
  • Pre or after tour accommodation (please contact us if you’d like us to organise).

Types of Tours Page

Guided

A guided run is for you if you enjoy the company of like-minded runners and a guide who will share their knowledge of the region and its history.

This is a tour for those who would like to share their journey with a group of passionate runners and experience the camaraderie of participating as a group.

On this tour we will accompany you and your group, taking care of you every step of the way. We provide route planning, transport, most meals, well-chosen accommodation, backup and support.

Contact us if you would like to join us, and a group of fellow runners, on an unforgettable trail running adventure.

Self-Guided

A self-guided tour is designed for those who prefer to travel independently but would love the convenience of having all the details organised for them.

On this tour, you have the freedom of travelling on one of our programmed tours, independently. Run at your own pace with the luxury of stopping to take in your surroundings whenever you choose.

Alternatively, you can choose to use this as a chance to test yourself and set a heart-pounding pace. The choice is yours.

However you decide to enjoy the trail, we’ll take care of the route planning, transport, most meals, and accommodation so that you can just enjoy the trail.

Contact us if this sounds like the trail running holiday for you.

Tailor-Made Tour

The Tailor-Made Tour is for runners who have a dream of a running adventure holiday and would prefer to do it on a date that suits you, in the company of your choice.

Is there somewhere you have been longing to go, but don’t have the time or local knowledge to organise it?

If you have the passion, dates, location, and group size, we can take care of the rest.

This tour offers the greatest flexibility. Choose any location you wish and let us research and plan your run. We will plan a running holiday that ticks off all your goals, aims, and desires, in the location of your choice.

You decide the duration, choose rest days, whom you want to join you… It’s up to you. we provide the route plan, organise transport and accommodation and an itinerary for the holiday.

All our tours are available as Tailor Made tours, at all times of the year.

If you want a private holiday for just you and your family, friends or just as a couple, then this is the option for you.

Just send us an email, and we will start the process of creating your dream-running adventure holiday.

 

Social Media Post - Running Adventures

Copywriting sample – Social Media Post Running Adventures
Social media post created to announce the launch of Mirjam’s new running adventure tour company.
 

Hello, running friends. I’ve got some exciting news to share with you. A dream I’ve had for a long time is about to come true 🙌

I’m launching my running adventure tours business, where I’m going to be taking awesome runners (like yourselves!) on amazing running tours.

And I would love you to celebrate with me by joining our first-ever, adventure runs.

At no cost ❤️

So, if you’ve ever wondered what it would be like to go on a trail running adventure tour, but haven’t yet, these free runs are a great way to find out what you’re missing out on 😉

And you can run as little or as much as you want – no pressure. The full course is 30km, but you can join us when and where you choose.

Plus, we’ll have a little get-together at the end of each run to chat and celebrate our achievements. 🥳

The runs will be on the 16th October and 13th November. You can come on either (or both) up to you! And they’ll be the first two legs of the Great North Walk (which will be one of the runs we offer as a tour). A stunning, scenic trail.

The details are here (link).

So, if you’d like to join us, RSVP by DM (where I can also answer any questions), and we’ll see you–and anyone you’d like to bring along–for an amazing day of trail running, epic scenery and friendships.

I’d really love for you to come and celebrate with me 😊

Cheers,

Mirjam

P.S. If you’re tempted, but have concerns or questions, send me a message and we’ll work it out.

 

Contact me if you would like content that connects with your audience.